Lay’s wants your taste

Image created by ~Carribe24

Are you a chips (or crisps, whatever) freak? Are you tasteful? Are you into something new? Or would you just like to win money (and let’s be honest: who doesn’t want that?!)? Then the new “Create your own taste” campaign from Lay’s is for you to watch. Chips brand Lay’s is looking for a new chips taste and name, which will be brought on the market as a Lay’s Limited Edition chips in January 2011. And it is up to you, the consumer, what kind of taste that will be. Every Dutchman can invent a new chips taste and send in his or her idea until May the 2nd. You may just come up with the best chips taste and win 25.000 Euros and 1 percent of the sales. Marketing? Off course. The campaign’s kick off at the television program Life4You was just a start. There are still TV-commercials, posters, point of sale materials and way more markethingies (indeed, that’s not a word, but I like it) waiting for you. Besides, network sites like Hyves, Facebook and Twitter (there they are again!) play a part in the campaign. To send in your personal flavor, you must go to lays.nl. Sounds familiar? Yes, it does! What have I taught you when talking about the Zeeman campaign? Right, in this way you are triggered to the site of Lay’s. Marketing, marketing, that’s what is all about. In the end, a jury will pick three tastes which will be available in the stores from October 2010. The Dutch consumer can then vote for its personal favorite taste.

This campaign already aired in Britain and Australia under the name “Do Us a Flavour” (whoever came up with that slogan: I love it). In the United Kingdom, the campaign lead to more than one million entries with tastes such as Chili and Chocolate, Fish and Chips and the final winner: Builder’s Breakfast. This chips flavour has the taste of bacon, sausages, tomato and eggs. Sounds like an English breakfast to me. Will we have typically Dutch tastes like hotchpotch or curly kale? And will this Lay’s campaign also become a big hit? A Zeeman the second? Who knows, that’s your call, I mean, taste.

PS. Do Me a Flavour and leave a comment about what you think of this campaign. What’s your taste?